com) are at the top end of the Domain Authority scale, whereas small businesses and websites with fewer inbound links may have much lower DA scores. Ahrefs is an all-in-one SEO toolset that provides best-in-class data about your competitors’ content, backlinks, keywords, PPC ads, and much more. Ahrefs have developed their metrics with the primary aim of aiding link prospecting. Internal search engines are dedicated to a single website so that users can easily find content. In this article, we’ll go through 12 common SEO KPIs and discuss if and how you should track them. Build high-quality backlinks. According to Ahrefs:. Ahrefs can track target keywords and your rankings for them, what keywords are most relevant to your domain name (or a competitor's), and more. Alternatively, modify your domain name while keeping the best practices above in mind. If you are looking to enhance your SEO efficiency, why not check out SEMRush?Check your domain or other websites’ SEO metrics to get a reliable indication of the domain ranking potential and trust. For example, ahrefs. The key factor that makes Ahrefs stand out is data quality. After that, click on the three dots at the top right corner of your browser. It ranges from 0 to 100, with higher scores indicating stronger authority. View source: R/rah_metrics. CF stands for “Citation Flow. Use Ahrefs’ SEO Toolbar. Click the “Export CSV” button on the Ahrefs overlay in the search results. We have more of it than anyone else, over 440 PBs of data. Let’s move on to the next metric. It is a numerical value assigned to a domain based on various factors such as the number and quality of backlinks, organic search traffic , and overall website performance Ahrefs Domain Rating. Founded in 2010 by Dmitry Gerasimenko, it is now one of the best-known SEO solutions available — and used by millions of companies around the world, including big brands like Shopify, eBay, LinkedIn, Uber, Adobe, Zoom and Facebook. Having an extremely slow site. Does it get consistent search traffic? If a website gets organic traffic, Google must see it as at least a somewhat valuable resource. Conversions/Demo Signups. However, keep in mind it. While Ahrefs doesn’t use “Domain Authority” and “Page Authority,” it does measure “domain rating” and “URL rating. Click the “Export CSV” button on the Ahrefs overlay in the search results. This tool is best for those who are not very tech-savvy. One could hardly compare the two. What Are Good Ahrefs Metrics for Selling a Domain? Domain Authority (DA). 22. However, the company decided to add an abundance of new features in the meantime, making Ahrefs a worthy competitor in the SEO research industry. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Having an extremely slow site. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. Open this Google sheet: [insert link] Click the first link “SERP link” in the tab labeled “Results”. Domain Authority is a Moz metric that predicts a website’s performance on search engines. Here’s how: Go to Ahrefs’ Keywords Explorer. Check who’s linked to your website. Ahrefs is another great option for checking your site’s Domain Authority. There are some other. Let’s say you’re a travel enthusiast with expert knowledge of Singapore and South Korea. Referring domains, which can also be called linking domains, are external websites from which your web page gets one or more backlinks. Like many people in the SEO field, checking DR on Ahrefs has probably become a ritual for you. As with the old toolbar, we still show the following metrics for pages and domains: Ahrefs Rank (AR); Ahrefs Domain Rating (DR); What is Domain Rating (DR) Domain Rating (DR) is a handy ranking metric from Ahrefs. GSC only shows up to 16 months of data by default, but Ahrefs will store and show data for longer than that – as long as your GSC account is connected. You can see the Domain Rating (DR) and organic traffic received by the backlinks of your competitors. It tries to mimic Google’s Pagerank algorithm. Just log in to your site’s CMS (e. It is easy to contact customer support via email and live chat. Find Referring domains in the. Find relevant and high-quality link prospects. With either of these tools, all you need to do is just enter in any of your competitor domain names. e. Use Ahrefs to find opportunities and get instant performance data . The quantity and quality of a site’s link profile dictate its domain authority. You get instant insight into any website URL you enter into the specified field. Create your blog’s identity. Toggle the metrics bar with a keyboard shortcut: Cmd+Ctr+A (MacOS) Alt+A (Windows)AhrefsTo find a good niche, you first have to know what you’re looking for. Tools like Ahrefs or Long Tail Pro will throw a bunch of data your way:Two markers are good places to start link evaluation: Low DR; Unusual TLDs. Alternative metrics to evaluate domain authority. [Score: 2-1 in favor of Semrush] EXCLUSIVE OFFER. Competitive Benchmarking: Semrush is my personal favorite in this category, even though Ahrefs also provides almost similar capabilities. Once your score is in the 50-60 zone, it’s really strong and once you’ve cleared that and you’re in the 60-100, you’ve got an excellent domain authority score. After all, a website can have 2,000 spammy referring domains! It’s good to use this metric in combination with other metrics like Trust Flow. Again, perhaps not to the same level as something like Clearscope, but they can show you the most popular content for a given keyword so you can do the legwork yourself. If we use “smoked” as our “seed” keyword as we did above, we see thousands of other popular topics that we could create content about. 1. But it is a powerful metric when you understand its potential. Organic traffic is the traffic you get from the search engine results pages (SERPs) without paying for ad placement. Domain linking. The first step of a SERP analysis is to get a rough sense of the traffic opportunity and ranking difficulty opportunity. It is simple to improve the domain authority and page rank, but an SEO can use some effective strategies to boost the website ranking in the search engine results. It shows estimated traffic data for pages and domains. This could be a new site you’re working with. We’ve now revamped Referring domains – the report that shows you which unique websites are pointing to a domain, URL, or subdomain. Otherwise, none of your marketing efforts will “stick. Use this website to merge the CSVs into one. Use this report to find the highest-value backlinks in your portfolio or your most common referring domains. Ahrefs DR (Domain Rating) is a metric that measures the authority of a website’s backlink profile on a scale of 0 to 100. Plus, the domain and backlink data are helpful. In short: Ahrefs is an SEO tool designed to help people get higher Google rankings. Semrush is one of the top digital marketing tools to perform site analysis, keyword research, competitor analysis, content marketing, and marketing campaign management for businesses. Rakuten – The Rakuten network includes affiliate programs for popular retailers such as Macy’s, Lego, and Wayfair. You will see a variety of metrics on the dashboard such as the number of backlinks and referring domains, the website’s domain rank (Ahrefs equivalent of DA),. ”. 3. , Domain Rating). Keyword Difficulty (KD) estimates how hard it will be to rank on the first page of Google for a keyword on a scale from 0 to 100. The exact meaning will differ depending on which tool you use. However, the company decided to add an abundance of new features in the meantime, making Ahrefs a worthy competitor in the SEO research industry. Exclude subdomains to reduce spammy results. Between 2016 and 2019, the number of zero-click searches rose from 43. If you have a paid subscription with Ahrefs, you can instantly see important SEO metrics for each page and website you visit: Domain Rating (DR). Google Search Console (GSC) is another SEO tool on our list. Keyword difficulty (KD) is a metric used in SEO to estimate how difficult it would be to rank on the first page of Google for a given keyword. So if 70% of your users are in the “good” category and 5% are in the “need improvement” category, then your page will still be judged as “need improvement. 1. An average of $15. GoDaddy Auctions makes it easy to get the domain name you have been looking for. Find keywords your target customers are searching for. Google Search Console – Performance data from Google. Domain Rating is a website authority metric developed by Ahrefs that runs on a scale from 0 to 100. 2. Learn more about DR in this article . Domain authority is about all metrics, so getting a link from a page with lower domain authority doesn’t penalize you. Let’s start by going to the Organic keywords report in Ahrefs’ Site Explorer and see what terms this site was ranking for at its peak. Toggle the “Any word. This is free for verified sites with an Ahrefs Webmaster Tools (AWT) account. Google will simply rank pages with fresher content above you. Click the Content Gap report. In the same way, the statistical reality Ahrefs is facing is stacked towards a small percentage of domains in their index. Domain Rating (DR) is a metric that shows the strength of a given website’s overall backlink profile. 5% (99) of websites had less than 100 dofollow referring domains Bulk content is not always required: 26% (310) of sites had less than 200 indexed pages in Google This data shows that by. If you're looking for a quick and easy way to pull Ahrefs' backlink metrics for up to 200 individual URLs, Batch Analysis is the tool you're looking for. Identify search intent. Ahrefs Pros. The higher the metric score the more difficult it is to rank. Sometimes also referred to as SERP visibility, it’s the SEO version of one of. Myth 2: If a site has a lower domain authority than yours, never get links from them. Besides, websites and pages don’t rank for just a single keyword. Select the location you want data for and you will be given a list of up to 700 related keywords. R. Some metrics are actively used in close cooperation. Ahrefs. Here are a few popular authority metrics: 1. Slow sites have high bounce rates, which is a big red flag to Google and the other search engines. Check for 140+ SEO issues. Generally speaking, each domain splits its rating equally amongst the domains it links to. ”Clicks: The average monthly number of clicks on the search results that people make while searching for the target keyword. In the Wins by Subnets test, Ahrefs is also the clear winner finding 306%. The higher your DR score, the more dofollow backlinks you have. But for bulk DR/DA/SEMrush data its good enough and affordable. This site used an expired domain and created People Also Ask (PAA) spam content. If Billy wants to drive more traffic to his site, he doesn’t search for “Ahrefs” and buy our toolset right away. Method 1. Get your content on Google by submitting sitemaps. It runs on a scale from zero to a hundred. Enter your target keyword. Serpstat provides the ease of access that extremely busy people need to effectively run their websites with the best content and the highest number of clicks. Written by Helen. Domain Rating (DR) shows the strength of a website's backlink profile compared to the others in our database on a 100-point scale. Get backlinks to pages. Even compared to the size of Site Explorer’s index— 297 billion pages —our sample size for this study is quite small and somewhat biased towards the. The reason is simple: this metric is used to determine the “quality” of a website, and in many cases to qualify link opportunities as good or not that good. ” The first result, Yelp, has an incredibly high domain rating and over 91 million backlinks according to Ahrefs. Domain Rating (DR) and URL Rating (UR) are the metrics Ahrefs uses to rate the backlink profile of a website. SEO reporting – Give updates on your website’s. Even now, Moz doesn’t much explain how it calculates those metrics. If you already know which keyword you want to rank higher for, skip this step. It’s just like working out—it affects the whole body and your mind too. Click “Open in” and choose “Content gap”. The second result has a good domain rating and a good amount of backlinks, but it’s difficult to compete with a site like Yelp. This tool allows you to check DA and spam metrics for up to 10 URLs at a time. We also show you the. DR is measured on. nyc ”. You should then see a list of keywords that contain at least one of your high-ticket products and the words “best” and. Subject Website Metrics: Below are the basic metrics of the website I used for this analysis. Best of all, our members know this and are willing to pay premium prices for high-quality inventory. They discontinued their trial offer, which is a bummer. This is a great way to boost their buzzword profitability. On the bright side, this traffic is usually easy to reclaim. Earn 1% to 20% referral fees when affiliates share links that lead to sales. Ahrefs is a well-respected tool in the SEO community and a high ranking on their SEO metrics can indicate that a domain has strong backlinks and search engine visibility. ”. 2. These are metrics that are unique to Majestic. Let’s look at some key Ahrefs’ SEO Metrics: Metric Definition Organic Keywords The number of keywords a website ranks for in organic search results. Domain rating (DR) is a marketing metric that shows the strength of a website’s backlink profile. There is a limit to the number of monthly searches you can do. Interest – When someone expresses interest in your. HARO and journalist requests – Contribute an “expert quote” for their article. However, a less popular keyword that is updated once in 2 months will get data at the last time of update, which may be a little longer than the previous 30 days. Domain Rating (DR): Regarding Domain Rating, consider it a strength meter for your website. A higher rating indicates a more authoritative and credible website, positively affecting search engine rankings. Content. Easy Dashboard: On the homepage, you get a dashboard with your domain authority, organic traffic, keyword growth, the value of your keywords, and more. Then you offer authors your product in return. CF is largely a reflection of the volume of links. When trying to discern the value of a backlink you just acquired, organic traffic is a good metric to explore. Get SEO metrics of any website or URL. See where your competitors. See moreDomain Rating (DR) is an Ahrefs metric that shows the relative strength of a website’s backlink profile. * Ahrefs has detailed and novel metrics *Pages report shows the top visited pages of a competitor or any domain * Information is frequently updated and can be retrieved on demand * Keyword section includes clickstream data for more accurate . Ahrefs. GSC’s. The product feedback technique is where you find posts ranking for queries like “best [product type]” where you’re not featured. Don’t forget you can use Ahrefs Webmaster Tools to get free access to tons of their tools and data. Domain rating (DR) is a metric created by the SEO toolset Ahrefs that shows “the strength of a website’s backlink profile compared to the others in the ahrefs database on a 100-point scale”. Host a webinar series. You can see that when we do this for Moz, Site Explorer finds the same issue for the term “keyword cannibalization” as we found earlier using method #2. The root of the problem. Here’s the list of metrics that I’m going to cover in this article: Keyword Search Volume; Return Rate (RR) Clicks; Cost Per Click (CPC) Keyword Difficulty (KD) Organic Keywords; Organic Traffic; Traffic Value; URL. 8. Similarly, domains that have traffic, and good SEO metrics such as DA/PA usually sell at higher price points, as the new owner is getting a nice SEO jump start because of the domain’s history. It’s important to point out that Ahrefs really doesn’t utilize an algorithm or complex calculations to reach these determinations. Moz DA: Moz's Page Authority - how powerful the main page of the domain is. Ubersuggest:. From there, set the minimum website traffic value to 5,000 by going to More filters > Website traffic value and entering 5,000 in the. For example, your Shopify store can be accessible at: example. All you need to do is enter a domain on the tool. Keep. You can click the number on the metrics bar, and it’ll take you to the relevant report in Ahrefs. com. Ahrefs introduced Domain Rating, and Moz introduced Domain Authority. The better quality backlinks you accrue from other sites with high DR, the higher your DR will become! 8. . Domain Authority is the oldest and most widely known metric in its class and makes a suitable value in most cases for discussing quality even among those who are aware of its limitations and caveats. Serpstat is saying that WebMD and Healthline have domain ratings of 23 and 24 on a scale of 1-100. Just enter up to ten words or phrases and choose from one of six keyword ideas reports. If you’re selling vintage punk gig flyers, it would be. 2. g. For example, many of the top posts on Hey Grill, Hey are “smoked” recipes. Especially since Moz crawler is horrible, slow and outdated so it's finding a fraction of the links Ahrefs is. Many people overcomplicate this process, but the reality is that it’s not that hard. Ahrefs has a much better crawler, so UR is probably more reliable. If we use “smoked” as our “seed” keyword as we did above, we see thousands of other popular topics that we could create content about. Ahrefs is a well-respected tool in the SEO community and a high ranking on their SEO metrics can indicate that a domain has strong backlinks and search engine. Enter a competitor’s domain in the Target section. 2. This is a measure of the page’s overall authority reflected as a metric out of 100. Meaning – if you focused primarily on building up your PageRank, there was a pretty damn good chance that your website would place highly if you had other elements done correctly. Use the product feedback technique. Moz was among the first platforms with its own web index, which facilitated in 2019 two proprietary PageRank toolbar replacements: Page Authority and Domain Authority. Ideally, a good affiliate niche has these: Your own interest*. Ahrefs nor Moz seem to consider domain age (correct me if I'm wrong) and content quality, latter of which is understandable tho considering what kind of. e. Domain Authority and Domain Rating are almost similar, but they still have some significant differences. To help you determine a site’s domain authority, Ahrefs shows you each site’s Domain Rating (DR). You can find out what these words are by doing keyword research. On SE Ranking, keywords below a “9” difficulty are “Surefire” and “10-19” are “Effortless. 1. It has one of the busiest web crawlers in the world and the most active one in the entire SEO industry . 2. The Links Aren’t Relevant. Ahrefs SEO Toolbar is a free extension for Chrome and Firefox that provides valuable SEO data about the pages and websites you visit. Ahrefs’ SEO Toolbar allows you to see performance data of websites as you Google them. For example, when Billy is researching ways to get. 1. AHREFs have stated that Domain Rating does not factor in other variables such as link spam, traffic, domain age, etc. DR is a domain-level metric, and UR is a page-level metric. 6. Receive daily domain lists from your custom filters. Define your “why”. Google Search Console (GSC) is another SEO tool on our list. It calculates the rating by considering various factors, such as backlinks and social shares. Cons of Using Ahrefs * Low limits and restrictions on the $99 plan make that plan not worth itGo to Ahrefs’ Site Explorer; Enter a competitor’s domain; Go to the Top pages report; For example, if you are looking for keywords for an online computer parts store, you may enter newegg. Sites with few links or local links are just fine. The public database storing domain information is great for assessing the status of domains around the world, including expired status. 6% discount too; and Moz is the most generous of the three here, giving you a 20% discount for paying annually. Obviously, Citation Flow is basically “Domain Authority” in Moz Pro and “Domain Rating” in Ahrefs. In Ahrefs’ Keywords Explorer, the Traffic Potential metric is located right next to the search volume. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data. URL rating metric. The most common way to measure the quality of a site is what’s known as Domain Authority, or DA using Moz metrics or Domain Rating, which is an Ahrefs. For example, if you were looking for low-competition transactional keywords, here’s how you’d do it: Enter your seed keywords. Domain Rating is a metric developed by Ahrefs, a popular SEO tool, that measures the strength of a website’s backlink profile. Website health. Madeline McMaster at BluShark Digital shared how Ahrefs is her go-to tool for domain overviews, amongst other things. Having this data will give you a holistic idea of which websites you’d want a backlink from. I have done a similar analysis for several websites and the winners and losers varied, with Majestic and Ahrefs being clear winners for the majority of sites, even after accounting for the link decay. For instance, a DA of 50. 6. TRY IT FREE. Rocks to find the contacts. Summary of metrics shown by Ahrefs for your competitor’s backlinks. If you’re using our SEO Toolbar, click the extension icon in your browser, toggle “SERP tools” on, then choose a location in the “Local search simulator” section. SEOlutions. Hit “Show keywords” to see the results. It’s important to understand what it takes to rank a keyword and this is known as keyword difficulty. Let’s take a closer look at what happened. If you see multiple competitors ranking for a keyword, then that’s a sign that it might also make sense for you to pursue that keyword. 08 per referring domain (dofollow) Prices for aged domains at auctions like GoDaddy Auctions can vary widely from a few hundred dollars to tens of thousand dollars. For example, a search phrase could be “customer acquisition”. Semrush is a marketing platform that can help you boost your SEO, content marketing, and social media marketing. Know that you will “fail. Export metrics about the target, such as total number of backlinks, referring pages, etc. It can help you to make educated decisions about your. Content Explorer only indexes pages that meet our criteria for inclusion, which ensures that we only add “good” ones (while the internet is bloated with utterly “bad” pages). Not indexed = no chance of ever ranking for anything. Check traffic. 96% of global traffic comes from. If you like a competitor’s site structure, you can hit the “Export” button in the top right-hand corner to analyze it. Traffic Value. KD is based on the number and quality of backlinks that the top-ranking pages have for that keyword. Step 1. Semrush: Best for Power Users. Start with your page title. Just make sure the “all words” tab is selected, so both words are included. Ahrefs all-in-one SEO toolset can help users with: Competitor research: unveil competitor's organic keywords, backlink strategies and PPC keywords. 2. Ahrefs metrics. Ahrefs —for SEO, search ads, and content marketing. Then, click through the results, find websites that look like a good fit for your business, and pitch to them. Ahrefs Domain Authority is a metric that measures the credibility and influence of a website in search engine rankings. The main difference between Semrush and Ahrefs is the metrics they focus on. So the Google screenshot from above turns into this:In terms of a metric, David Toby from Pathfinder Alliance defines it simply by stating “Keyword difficulty is an essential SEO metric. With every subscription you get a unified number of 500 Reports limit that can be spent in Batch. Outgoing links report with link highlighter and broken link. An SEO score is a metric given by an SEO tool to give you an idea about the health of your website regarding SEO. Select a few top-ranking pages in the SERP overview. Generally speaking, a week domain authority score will fall somewhere between 0-20. Google Search Console (GSC) is an SEO tool that helps you to: Understand how Google sees your pages. Core Web Vitals. With this tool, you can plug in different keywords to see if they represent a workable blog niche opportunity. For example, if you have 3 links from Ahrefs, then it would count. Do thorough keyword research. One of the most widely used and essential traffic analysis tools is Google Search Console. Ahrefs’ Keywords Explorer. Just click on it to see a trend chart in the history tab. Google is answering more and more queries in SERP features, and there’s no need to click a result when the answer’s right there. Ahrefs’ DR metric (as well as similar metrics in other tools) is not perfect and can be manipulated. $99. Again, perhaps not to the same level as something like Clearscope, but they can show you the most popular content for a given keyword so you can do the legwork yourself. With 70+ filters you can search the best SEO metrics from Ahrefs, Majestic, Moz, SEMRush and SpamZilla! Select Auction, Expired or Expiring Domains. Such as – keyword placement, on-site structure and social signals. We’ve added the URL rating metric to Content Explorer. Extension: Domain name extensions play a huge part in a domain’s value. 45 per year of domain age. They’re quite easy to understand. 5 Check performance. SEMrush is a popular tool among many SEO professionals and it also provides data about the domain authority of a website. Domain names are often overlooked when choosing a new web address. First seen: 6 months to remove old pages people don’t care about updating. Product giving you the most SEO data per month: Semrush. Updated over a week ago. ( Backlinko) 53. This is a domain authority checker developed and maintained by MOZ. This applies to the ratio of TF and CF, which are in demand no less than Domain Rating and Domain Authority. Based on our sample of 313 aged domains, here are high-level metrics: An average of $2,186. com” or “flowers . These are the most interesting SEO stats we think you should know: 68% of online experiences begin with a search engine. 100k+ SEO professionals across the world use it in their daily work. It’s also not yet available in exports. Being a metric used internally at Google, it strongly correlated to website’s rankings. While its interface isn't geared for beginners, it's a solid. Ahrefs features:. The Semrush Authority Score is a metric that measures a domain’s overall SEO performance and quality. It also 301 redirected several expired domains with high DR to its domain. Meaning, no matter how you promote the product, you will fail to convince your audience and build sustainable growth. Look at which domains link to your site the most, as well as which pages earn the most links. Keyword research – Find what your customers are searching for. The number of websites linking to you; The DR score of linking domains; The number of sites each referring domain links to; 1. Toggle the metrics bar with a keyboard shortcut: Cmd+Ctr+A (MacOS) Alt+A (Windows)If it looks relevant, you should be good to go. The Ahrefs link intersect tool allows you to compare three of your competitors’ SEO backlinks. Subdomains. Google’s aim is to rank the most relevant content for any query. Ahrefs DR is based on the number and quality of. Although incredibly similar, there are some differences from backlinks, which are 1 hyperlink pointing back at your domain, from other domains. Make sure you create content that aligns with search intent. But it’s good to get you started. This saves you lots of time looking up what page ranks #1 for that keyword and how much search traffic it gets in total. In Ahrefs index, less than 1% of domains made up the DR 20-100 range, while 99. Step 3. Then click on Site structure in the left-hand column. Image link building – Find sites that have used your images without proper attribution and ask them for a link. SE Ranking: Best for Small Businesses. How to measure it. 2. 63% of Google searchers click on results from the second page. They want us to stop using their API to show you their metrics. Backlink anchor text — Analyze anchor texts to see. com” or “ shop flowers. Do keyword research. We need content to gradually progress Billy from step #1 to step #10. These metrics proport to calculate a website’s “authority” based, for the most part, on the quantity and quality of its backlinks. It will not load data for existing tabs. Change the domain extension — “nycflowers. Ahrefs is a professional-grade SEO tool with powerful features across everything from keyword management to competitive analysis. The real technical term for a backorder is a drop catch. Find and fix technical SEO errors. That means you’ll need to target topics your potential customers are searching for. In the Wins by IP test, Ahrefs finds 216% more than Majestic SEO. It is a numerical value assigned to a domain based on various factors. com or google. We wrote this beginner’s guide to help you understand some of the basics and where your time is best. Do a tweetstorm. Google Search Console for measuring organic search performance. Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. You need to have an active account with Ahrefs to be able to see their metrics at DomCop. You can easily review every piece of data. Redirect tracer with HTTP Headers. ru, . The range is 0 (no correlation) to 1. 1. 790, followed closely by Datos at 0. Filtering options include clicks, click per search, and the keyword's return rate. It provides keyword difficulty score, shows the estimated number of site clicks, shows parent topics for target keywords, and advanced SEO metrics like return rate, percentage of clicks and paid clicks, clicks/search, and more. Filter for keywords with a monthly search volume up to 300. Filter for low-competition keywords with the KD filter (KD < 10) Add words like “buy” and “cheap” to the “Include” filter. Content marketing helps nurture and convert leads. Clicks Per Search (CPS): The average number of product listing clicks per search. Understanding Ahrefs Metrics and Data.